Creating an Immersive In-Cabin User Experience

Creating an Immersive In-Cabin User Experience

From the incredible leaps forward in driver assistance and vehicle safety to the ever-increasing adoption of all-electric vehicles, there are a growing number of areas where advanced semiconductors are underpinning the rapid evolution of automotive technology (Autotech).

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Increasing Sensor Adoption for Enhanced Driver Automation

Increasing Sensor Adoption for Enhanced Driver Automation

As advanced driver assistance systems (ADAS) and driving automation technologies become more sophisticated they require an enhanced understanding of the vehicle’s environment. In order to achieve this, the number of vehicle sensors capturing data will increase dramatically.

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In Pursuit of the Uncrashable Car

In Pursuit of the Uncrashable Car

Today, we are in the early stages of progression towards level 4 and level 5 driving automation. We are also beginning to see pioneering legal reform proposals recognizing the concept of ‘users in charge,’ such as the Automated Vehicles Act recently introduced in the United Kingdom. While this is highly encouraging, the automotive industry needs to deploy robust, reliable, and cost-effective sensing technologies to realize this vision fully.

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Pioneering a New Path Forward in the Autotech Revolution

Pioneering a New Path Forward in the Autotech Revolution

The automotive industry is experiencing technology disruption at a level not seen since Ford rolled his first Model-T off the production line in 1908. Automotive OEMs and Tier 1s are rapidly evolving their vehicle electrical and electronic platforms to meet the needs of both safety regulators and more demanding consumers that expect better all-round vehicle experiences.

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